Businesses We Build and Support

Alpha Plants Inc. is a U.S.-based consumer products business operating in the wellness and personal care segment.

The company develops and markets branded products primarily through digital and e-commerce channels.

ASSETA supports the business through strategic planning, financial oversight, marketing strategy and execution, operational management and long-term growth initiatives.

Our objective is to build a strong, scalable consumer brand supported by disciplined execution and sustainable unit economics.

Nutra Harmony Inc. is a U.S.-based consumer business focused on health, wellness and lifestyle products.

The company operates within the fast-growing direct-to-consumer and e-commerce environment, combining product development with digital customer acquisition and marketplace distribution.

ASSETA provides strategic and operational support across business planning, marketing, finance, product development and growth strategy.

Together with the management team, we focus on strengthening the brand, expanding distribution and creating a platform capable of sustainable long-term growth.